#CITGLOBAL2021 Agenda

2021 Connect IT global Agenda

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October 19, 2021

08:00 AM
Oct 19 @ 8:00 AM ∷ Main ∷ M&A Summit

Registration Open

09:00 AM
Oct 19 @ 9:00 AM ∷ Training ∷ Training Center 1/2/3

Training KCA

Achieve mastery with the Kaseya VSA through structured, self-paced courses that focus on learning-by-doing, augmented with in-person or virtual instruction during the Connect IT event. Gain foundational knowledge of the Core modules of the VSA, learn how to save time and increase efficiency through automation, and learn best practices through real-life scenarios.

VSA
Oct 19 @ 9:00 AM ∷ Training ∷ Training Center 4

Training UCA

In this live expert-led course, you will learn about the Unitrends family of Recovery Series and UB products, how to get them set up and deployed, how to protect your environment, best practices, and finish up with some common reports and ongoing maintenance that goes into protecting an environment. By the end of the course you will be able to manage an implementation and have a comprehensive understanding of the features and functionality with any Unitrends appliance.

Unitrends
Oct 19 @ 9:00 AM ∷ Training ∷ Training Center 5

Training BMS

Learn to leverage this powerful PSA application to improve efficiency and save time in your day-to-day tasks through structured, self-paced courses, augmented with live instruction during the Connect IT event. Learn how to configure and use each module and apply best practice guidance to get the most from your BMS investment.

BMS
Oct 19 @ 9:00 AM ∷ Main ∷ Main Stage ∷ M&A Summit

Opening Remarks

Miguel Lopez ∷ SVP, Manager Service Professional ∷ Kaseya
Oct 19 @ 9:15 AM ∷ Main ∷ Main Stage ∷ M&A Summit

Keynote: State of M&A in IT

Fred Voccola ∷ CEO ∷ Kaseya
10:00 AM
Oct 19 @ 10:15 AM ∷ Main ∷ Main Stage ∷ M&A Summit

Scale or Sell: When Is Your MSP Ready To Go It Alone or Group Together a Fireside Chat

Rick Jordan ∷ CEO & Founder ∷ ReachOut IT

Rick Jordan and Kevin Harrington deliver a fast-paced, laser-focused talk on what it takes to scale a company and your own mindset in this new MSP landscape. With more than $1B in combined acquisitions, they deliver hard-hitting strategies that can be implemented at any level. Their live Q&A will give you access to their marketing techniques, how they build teams, and how to access capital to go big in the MSP space.

11:00 AM
Oct 19 @ 11:00 AM ∷ Break ∷ Connect IT Lounge ∷ M&A Summit

Break

Oct 19 @ 11:30 AM ∷ Main ∷ Main Stage ∷ M&A Summit

The Financials of a Merger: A Discussion

Gary Pica ∷ President ∷ TruMethods
Kathy Wagner ∷ CFO in Finance ∷ Kaseya
12:00 PM
Oct 19 @ 12:30 PM ∷ Break ∷ Connect IT Lounge ∷ M&A Summit

Lunch

01:00 PM
Oct 19 @ 1:15 PM ∷ Main ∷ Main Stage ∷ M&A Summit

Panel: The Journey of Buyers and Sellers

Gary Pica ∷ President ∷ TruMethods
Neil Medwed ∷ Meriplex
Will Slappey ∷ Slappey Communications
Jim Lippie ∷ SaaS Alerts ∷ CEO
Dan Ruhl ∷ Partner ∷ Oval Partners
02:00 PM
Oct 19 @ 2:15 PM ∷ Breakout ∷ Breakout A1 ∷ M&A Summit

What Is My MSP Really Worth?

Rick Jordan ∷ CEO & Founder ∷ ReachOut IT
03:00 PM
Oct 19 @ 3:00 PM ∷ Breakout ∷ Breakout B1 ∷ M&A Summit

Preparing Your MSP for a Successful Exit

Gary Pica ∷ President ∷ TruMethods
Oct 19 @ 3:00 PM ∷ Breakout ∷ Breakout B2 ∷ M&A Summit

How To Know It’s Time To Get Into a New Market

Miguel Lopez ∷ SVP, Manager Service Professional ∷ Kaseya
Oct 19 @ 3:45 PM ∷ Break ∷ Connect IT Lounge ∷ M&A Summit

Break

04:00 PM
Oct 19 @ 4:00 PM ∷ Breakout ∷ Breakout C1 ∷ M&A Summit

Private Equity: Driving Market Consolidation

Jim Lippie ∷ SaaS Alerts ∷ CEO

Twenty years ago, the idea of private equity firms investing in MSPs was almost a laughable notion. But, today the average MSP receives multiple calls per week from either private equity backed MSPs or the PE firms themselves.  What’s changed? And more importantly how will the emergence of private equity investment in MSPs change the industry in the short term and the long term. Join this session and learn how PE firms think about the MSP space and the effects for your business and the industry at large.

Oct 19 @ 4:00 PM ∷ Breakout ∷ Breakout C2 ∷ M&A Summit

TBD

Mitch Morgan ∷ CEO ∷ New Charter
Oct 19 @ 4:45 PM ∷ Main ∷ Main Stage ∷ M&A Summit

Closing Remarks

Miguel Lopez ∷ SVP, Manager Service Professional ∷ Kaseya
05:00 PM
Oct 19 @ 5:00 PM ∷ Main ∷ Main Stage ∷ M&A Summit

Welcome Reception Sponsored by Zomentum

October 20, 2021

07:00 AM
Oct 20 @ 7:00 AM ∷ Break ∷ Connect IT Lounge

Breakfast

08:00 AM
Oct 20 @ 8:15 AM ∷ Main ∷ Main Stage

Welcome Remarks

Oct 20 @ 8:30 AM ∷ Main ∷ Main Stage

CEO Keynote

Fred Voccola ∷ CEO ∷ Kaseya

Fred will use this session to talk about the state of the MSP industry, what this means for Kaseya and its different business units.

09:00 AM
Oct 20 @ 9:30 AM ∷ Main ∷ Main Stage

Product Strategy

Mike Puglia ∷ Chief Customer Marketing Officer ∷ Kaseya
10:00 AM
Oct 20 @ 10:30 AM ∷ Break ∷ Connect IT Lounge

Break

Oct 20 @ 10:45 AM ∷ Main ∷ Main Stage

The "No Barriers Life."

Erik Weihenmayer ∷ American Athlete, Adventurer, Author, Activist
11:00 AM
Oct 20 @ 11:35 AM ∷ Product Update ∷ Breakout Room 1

Security Suite Update

Manoj Srivastava ∷ Co-Founder ∷ Graphus
ID Agent
Oct 20 @ 11:35 AM ∷ Technical ∷ Breakout Room 2

Sup up Your Service Desk by Streamlining Your Technicians’ Workflow

Michelle Oo ∷ Solutions Specialist Director ∷ Kaseya

A service desk is the frontline for support and the heart of a streamlined and productive IT operation. Handling service desk in isolation can impact your productivity and profitability.

This session will discuss the following topics to help streamline your technicians' workflow to meet the growing demands of users:

  • Streamlined ticketing, billing, and more all-in-one tool
  • Modern and lightweight user interface
  • Workflow integrations between leading IT Glue, VSA, ID Agent, Graphus, Compliance Manager and more
BMS IT Glue
Oct 20 @ 11:35 AM ∷ Business ∷ Breakout Room 3

How To Price and Package Your Compliance Services

Mike Semel ∷ CEO & Founder ∷ Semel Consulting

Adding compliance services can be a high-profit solution if you price and package them correctly. Mike Semel will show you proven methods you can immediately start using to add profits, while protecting your clients and the people they serve.

Compliance Manager
Oct 20 @ 11:35 AM ∷ Product Update ∷ Breakout Room 4

Powered Services Pro 101: Supercharge MRR Growth

Dan Tomaszewski ∷ VP of Channel Success ∷ Kaseya
Powered Services
Oct 20 @ 11:35 AM ∷ Technical ∷ Breakout Room 5

Operational Efficiency: The Future of the VSA UI

Tim Blaszak ∷ VP Product Management ∷ Kaseya

In this session, we’ll dive into several important UI and UX changes coming to the VSA, including the introduction of “Service Categories”, LiveView, and the new VSA Ops Center. Join us as we show you how the most powerful uRMM automation product also becomes the most efficient to use in daily operations.

VSA
Oct 20 @ 11:35 AM ∷ Business ∷ Breakout Room 6

The Evolving Role of the VCIO

Gary Pica ∷ President ∷ TruMethods

The term virtual CIO is commonly used but often misrepresented by MSPs. While many MSPs believe they are a trusted advisor to clients, in many cases their process and results say otherwise.

With the changing technology needs of an MSP’s target market, it’s never been more critical that MSPs not only deliver true high-value vCIO services, but evolve their process to meet the new standards clients demand in 2021.

Cybersecurity risks have accelerated cloud evolution, and greater technology dependence is forcing SMB’s to change their requirements of an MSP relationship. Gary Pica is considered the industry guru on developing an effective vCIO role. This session will change the way you look at customer relationships and set you on the right path to developing this critical role within your business.

TruMethods
Oct 20 @ 11:40 AM ∷ Security ∷ Security Certification

CyberSecurity Management Certification :: Session 1 :: Current State of Cybersecurity

Mike Steep ∷ Executive Director ∷ Stanford Engineering Center for Disruptive Technology and Digital Cities

Having a cogent and practical understanding of Cybersecurity and the anatomy and volume of threats that are developing is now a critical function that transcends not just the IT organization but involves everyone including the CEO and Board. With the advent of IoT and continuously connected devices, cyber vulnerability is growing at an exponential rate. Unfortunately, as cyber attackers become more experienced, it’s not enough to secure network systems to react to malware after their network devices are compromised. Cyber-attacks are now at the stage of a pandemic with increasing ransomware exposure becoming a common outcome.

According to a Stanford research study sponsored by Cloud Cover, “Distributed Denial of Services (DDoS) attacks over 5Gbps grew by 967% over the past year. Concomitantly, attacks under 5Gbps increased exponentially by 257% last year. The exploitation of smart devices and IoT devices, as well as cyber-criminal innovations are leading to more frequent and complex multi-vector attacks.“

This first session will give the attendee a complete overview of the current state of cybersecurity with facts, figures, and charts. The session is designed to inform with the best information available and lays the foundation for sessions 2 and 3 outlined below.

ID Agent
12:00 PM
Oct 20 @ 12:15 PM ∷ Break ∷ Exhibitor Hall

Lunch

01:00 PM
Oct 20 @ 1:20 PM ∷ Main ∷ Main Stage

How To Build a Sales Culture and Why You Should Care

Ted Roller ∷ CEO ∷ GetChanneled

Join Zomentum’s Channel Chief, Ted Roller and explore why building sales teams, sales process, and sales culture matter - and the steps to take to get there.

Oct 20 @ 1:25 PM ∷ Training ∷ Training Center 1

Network Detective Certified Administrator

In this live expert-led course, technicians learn to effectively apply their tools and enhance their company’s IT service portfolio. Participants will have a thorough understanding of Network Detective’s capabilities such as evaluating internal and external network security, analyzing MS Exchange, MS Cloud, SQL Servers, and producing compliance assessment reports for HIPAA and PCI.

RapidFire Tools
Oct 20 @ 1:25 PM ∷ Training ∷ Training Center 2

Compliance Manager Certified Administrator

In this live expert-led course, you will get the information you need to add profits to your existing managed services and security deals. You will learn about the Comprehensive Compliance Process Automation: Simplified Compliance, Role-based Cloud Platform, Comprehensive Reporting, and much more!

Compliance Manager
02:00 PM
Oct 20 @ 2:10 PM ∷ Product Update ∷ Breakout Room 2

RocketCyber Product Update

Mike Puglia ∷ Chief Customer Marketing Officer ∷ Kaseya
RocketCyber
Oct 20 @ 2:10 PM ∷ Security ∷ Breakout Room 1

Security Essentials 1

Manoj Srivastava ∷ Co-Founder ∷ Graphus
ID Agent
Oct 20 @ 2:10 PM ∷ Business ∷ Breakout Room 3

How To Sell to Healthcare

Mike Semel ∷ CEO & Founder ∷ Semel Consulting
Compliance Manager
Oct 20 @ 2:10 PM ∷ Product Update ∷ Breakout Room 6

ITG/BMS Product Update

Anya Perelyhina ∷ Product Manager ∷ IT Glue
Alanna Mcleod ∷ Product Manager ∷ IT Glue
Mehul Patel ∷ Product Manager ∷ IT Glue

If you want to simplify documentation and ticketing, you don’t want to miss this product update! We will be sharing exciting updates to IT Glue, MyGlue, Network Glue, and BMS during this session. There will be discussions on enhancements to integrations, security, ticketing, workflows, client collaboration, self-service, automated network documentation and visualization, and much more. At the end of the session, you will see how IT Glue and BMS can lower your ticket resolution time, boost productivity, and help drive efficiency forward.

BMS IT Glue
Oct 20 @ 2:10 PM ∷ Technical ∷ Breakout Room 5

Vulnerability Management-as-a-Service: Increase Security & Profits at the Same Time

Mark Winter ∷ VP of Sales ∷ Kaseya

Every MSP knows that network vulnerability scanning is a basic and necessary component of any comprehensive IT security service. But surveys confirm that half of MSPs don’t do it – and those who do, cherry pick which clients get scanned based on their size and/or regulatory requirements. The high cost of scanning is given as the primary reason for limiting scans, coupled with the MSPs’ inability to get clients to pay for a scanning service.

In this ground-breaking session RapidFire Tools VP of Products Mark Winter presents a sure-fire go-to-market strategy for MSPs to deliver a profitable portfolio of Vulnerability Management-as-a-Service (V-MaaS) offerings using VulScan. He will show you to Package, Price, Position and Sell your own branded V-MaaS services to every single client, regardless of size or budget.

RapidFire Tools
Oct 20 @ 2:10 PM ∷ Business ∷ Breakout Room 4

IRL: True Ransomware Recovery Story

A real-world, step-by-step account of a 2021 ransomware attack and how a Unified BCDR approach allowed one company to neutralize the attack, plus lessons learned along the way.

Unitrends
Oct 20 @ 2:15 PM ∷ Security ∷ Security Certification

CyberSecurity Management Certification :: Session 2 :: Cybersecurity and SOAR Essentials

Mike Steep ∷ Executive Director ∷ Stanford Engineering Center for Disruptive Technology and Digital Cities

Our second panel discussion we will examine the biggest problems in the cyber security industry today including a focus on security operating center (SOC) teams that are engaged in managing incoming threat data with reduced levels of skilled staffing of cyber trained personnel. IT is confronted with the dilemma of having to increase monies spent on new technology increasing the corporation’s vulnerability while the cyber hacking increases at an exponential rate and with far more complexity and impunity.

The workshop will build on session 1 with focus on data management looking at the magnitude and type of threats and will offer case examples to illustrate strategies to combat cyber intrusion and state-sponsored attacks. Each attendee will leave the session with a new perspective and set of tools to better equip their own companies with state-of-the art tools that move companies from a reactive to proactive approach.

Oct 20 @ 2:55 PM ∷ Security ∷ Breakout Room 1

Security First Workshop # 1 How To Build Resilience Into Your Stack

Naj Raza ∷ General Manager ∷ Unitrends MSP
Billy Austin ∷ President & Co-Founder ∷ RocketCyber
Carl Banzhof ∷ CEO & Co-Founder ∷ RocketCyber
Oct 20 @ 2:55 PM ∷ Business ∷ Breakout Room 2

Six Ways to Differentiate Your MSP, Starting Today

Nadir Merchant ∷ CTO and GM ∷ IT Glue

The MSP market is a competitive one. With the industry witnessing significant growth, more and more players are entering the market every year. As a result, many MSPs are left with a shrinking client base. Furthermore, modern-day customers have tight budgets and expect more from their MSPs.

Join us for the session to take concrete steps to differentiate yourself in the market. You will learn how to differentiate your MSP as we dive deep into these six areas: people and process, talent, tech stack, client collaboration, client communications, and marketing strategy.

BMS IT Glue
Oct 20 @ 2:55 PM ∷ Security ∷ Breakout Room 3

Business Email Compromise 101

Miles Walker ∷ Channel Development Manager ∷ Graphus

Business Email compromises are one of the most important issues that effect businesses today. Join Miles as he dives into the facts, the stories and looks at some practical ways to protect yourself, your business and your clients. He will do a deep dive on all things ‘phishing’ related and give you practical tools as well as real life examples of what cyber attackers are currently doing to businesses of all sizes. Join us!

ID Agent
Oct 20 @ 2:55 PM ∷ Technical ∷ Breakout Room 4

URMM: Discovery and Monitoring in Azure

Ryan Hutcheson ∷ Product Manager ∷ Kaseya
VSA
Oct 20 @ 2:55 PM ∷ Business ∷ Breakout Room 5

Protecting Your Company From Declined Services & Other Situational Realities

Brad Gross
Powered Services
Oct 20 @ 2:55 PM ∷ Product Update ∷ Breakout Room 6

BCDR Suite Product Update

Matt McDermott ∷ Director Product Management ∷ Kaseya
Spanning Unitrends
03:00 PM
Oct 20 @ 3:35 PM ∷ Break ∷ Connect IT Lounge

Break

04:00 PM
Oct 20 @ 4:10 PM ∷ Training ∷ Training Center 1

Network Detective Certified Administrator

In this live expert-led course, technicians learn to effectively apply their tools and enhance their company’s IT service portfolio. Participants will have a thorough understanding of Network Detective’s capabilities such as evaluating internal and external network security, analyzing MS Exchange, MS Cloud, SQL Servers, and producing compliance assessment reports for HIPAA and PCI.

RapidFire Tools
Oct 20 @ 4:10 PM ∷ Training ∷ Training Center 2

Compliance Manager Certified Administrator

In this live expert-led course, you will get the information you need to add profits to your existing managed services and security deals. You will learn about the Comprehensive Compliance Process Automation: Simplified Compliance, Role-based Cloud Platform, Comprehensive Reporting, and much more!

Compliance Manager
Oct 20 @ 4:10 PM ∷ Security ∷ Breakout Room 1

Security First Workshop #2 Create an Effective Incident Response Plan for Your Business

Jeffrey Wells ∷ ASSET360 Cyber & Defense Practice Co-Chair ∷ Clarkhill
Oct 20 @ 4:10 PM ∷ Business ∷ Breakout Room 2

Take Your Client Relations to the Next Level With Collaboration

Travis Brittain ∷ Sales Engineer ∷ IT Glue

The next-gen MSPs take this to heart — “You want to be your client’s business partner, not just a vendor.”

Playing an active role in your client’s business starts with effective collaboration. Learn how to effectively collaborate with your clients to provide transparency, ensure up-to-date documentation, and build a stronger relationship. Building a collaborative relationship will allow your clients to stop seeing you as a cost center and instead think of you as a profit center.

This session can change the way you collaborate with your clients. We will discuss collaboration-as-a-service, documentation transparency, 2-way information flow, self-service, and much more.

BMS IT Glue
Oct 20 @ 4:10 PM ∷ Product Update ∷ Breakout Room 3

Compliance Manager 2.0 Sneak Peek

Max Pruger ∷ General Manager, Compliance ∷ Kaseya

Max Pruger will give you a sneak peak of Compliance Manager 2.0, the first and ultimate GRC (Governance, Risk & Compliance) platform for the MSP space. In this session, we will be highlighting new features which will take your Compliance business to the next level.

You will also learn how to automate client compliance, making it easy to add another service to your portfolio. Compliance Management is a fast-growing revenue stream for MSPs, and this session shows you how you can almost instantly gain the ability to deliver it.

Compliance Manager
Oct 20 @ 4:10 PM ∷ Technical ∷ Breakout Room 4

Unified BCDR Why Backup Is No Longer Enough

Joe Noonan ∷ Vice President, Product Management and Marketing ∷ Unitrends

Data is the lifeblood of business but now lives in more places than ever before, is time-consuming to manage, and is under daily attack from cybercriminals and clumsy employees.

To address these challenges, you need a solution that can address all workloads, adds immutability safeguards against cybercrime and human error, injects automation and artificial intelligence to simplify complex system, and empowers your team to work on more important projects that moves your business forward.

  • What is Unified BCDR
  • How organizations can benefit from automation
  • How cyberthreats have evolved and how to keep ahead
Spanning Unitrends
Oct 20 @ 4:10 PM ∷ Product Update ∷ Breakout Room 5

VSA Product Update

Alan Davis ∷ General Manager of Marketing ∷ Kaseya
VSA
Oct 20 @ 4:10 PM ∷ Business ∷ Breakout Room 6

Mastering the MSP Cybersecurity Sales Conversation

Gary Pica ∷ President ∷ TruMethods

Security-as-a-Service is a major revenue opportunity for MSPs. As the global landscape continues to change, your clients are facing an increasingly complex environment with cyber-attacks and increasing compliance demands.

Join TruMethods President, Gary Pica to learn key tactics for building a successful cybersecurity practice.

During this session you will learn:

  • How to adapt your sales messaging for the changing security landscape
  • How to package and price your offering
  • How to decide what to include in your service offering and what to sell separately
  • Keys to selling the value of your security offering

Every MSP needs to address these new security requirements. If you want to build a security practice that increases recurring revenue sales and profitability, tune in for this session.

TruMethods
05:00 PM
Oct 20 @ 5:05 PM ∷ Breakout ∷ Breakout Room 2

What Is Your MSP Really Worth?

Rick Jordan ∷ CEO & Founder ∷ ReachOut IT

The future you want is what will determine whether you’re going to buy or sell–whether you just want a decent salary or true financial freedom. It’s a time-sensitive, emotionally triggered decision strongly impacted by rapid changes in the industry. That’s why I, Rick Jordan, can help clarify these steps for anyone looking to make either one of these power moves.

Oct 20 @ 5:05 PM ∷ Breakout ∷ Breakout Room 3

TBD Breakout

Oct 20 @ 5:05 PM ∷ Breakout ∷ Breakout Room 4

Pros and Cons of Outsourcing Lead Generation

Jeff Laws ∷ SMB Growth Team Lead ∷ Marketopia
Oct 20 @ 5:05 PM ∷ Breakout ∷ Breakout Room 5

Cisco Breakout

Oct 20 @ 5:05 PM ∷ Security ∷ Breakout Room 6

Ransomware: The True Cost to Business

Stephan Tallent ∷ VP MSSP North America ∷ Cybereason

Dealing with the aftermath of a ransomware attack is complicated and costly. Ransomware attacks continue to have a significant impact on businesses of all sizes as cyber criminals capitalize on this highly profitable and low risk method.

In a recent global survey of over 1,000 cyber security professionals, we learned that of those who paid a ransom, 80% were attacked again. Sometimes paying the ransomware does not avert future attacks, but not paying the ransom limits the business operations and can result in revenue loss. So, how do you defend your business from rampant ransomware attacks?

Join us to learn from industry experts on the business impact of ransomware attacks and the best prevention strategies for managing ransomware risk.

Oct 20 @ 5:05 PM ∷ Breakout ∷ Breakout Room 7

MSP 360 - Elevating Backup Services to DRaaS

It’s easy to get into the Backup game: find a cloud solution, offer it to customers and start backing up. But as the old adage goes… “No one cares when you’re backing up, but EVERYONE cares when you’re recovering.” And with today’s expectation of always being available placed on businesses of all sizes, your customers need more than just copies of their data, applications, and systems; they need a surefire way to be resilient in the face of any kind of disruption event.

In this educational session, join former-MSP owner and Microsoft Cloud and Datacenter MVP, Nick Cavalancia, as he covers how to evolve your backup services to offer DRaaS. Topics will include:

  • “Why DRaaS over Backup? – a Business and Technical discussion
  • Starting Over: Why DRaaS requires a completely opposite approach to Backups
  • DRaaS Components – What services need to be included beyond just data protection
  • How to leverage the Cloud inexpensively and effectively to get your services going
Oct 20 @ 5:30 PM ∷ Break ∷ Exhibitor Hall

Opening Reception

Oct 20 @ 5:40 PM ∷ Security ∷ Breakout Room 1

Create an Effective Incident Response Plan Part 2 MSP Business Deep Dive

ID Agent

October 21, 2021

07:00 AM
Oct 21 @ 7:00 AM ∷ Break ∷ Connect IT Lounge

Breakfast

08:00 AM
Oct 21 @ 8:45 AM ∷ Main ∷ Main Stage

The Future of RMM

Mike Puglia ∷ Chief Customer Marketing Officer ∷ Kaseya
09:00 AM
Oct 21 @ 9:15 AM ∷ Main ∷ Main Stage

Special Keynote - Nick Offerman

Nick Offerman ∷ Actor, Best-Selling Author & Woodworker
Oct 21 @ 9:45 AM ∷ Main ∷ Main Stage

Liongard Spotlight

10:00 AM
Oct 21 @ 10:40 AM ∷ Break ∷ Connect IT Lounge

Break

11:00 AM
Oct 21 @ 11:15 AM ∷ Main ∷ Main Stage

The Multiplier Effect – Partnerships That Work

Mike Reeves ∷ CISSP, Cloud and MSP Solution Architect ∷ Bitdefender
Billy Austin ∷ President & Co-Founder ∷ RocketCyber
Kirk Feathers ∷ VP of Global Product Enablement ∷ Kaseya
Oct 21 @ 11:50 AM ∷ Security ∷ Security Certification

CyberSecurity Management Certification :: Session 3 :: Developing Proactive Strategies And Design Architecture

Mike Steep ∷ Executive Director ∷ Stanford Engineering Center for Disruptive Technology and Digital Cities

The core of session 3 will build on Workshops 1 & 2 while putting more focus on PROACTIVE strategies and tools exposing the attendees to new methods and approaches to SOAR technologies that employ real time AI-driven detection and risk abatement across all networks to prevent attacks before they damage corporate data assets. SOAR – Secure, Orchestrated, Automated, with Risk control. In addition, we will introduce to attendees the concept of how to use machine intelligence to identify traffic patterns and risk assessments on personnel, and entities all in real time. The attacker is becoming far more sophisticated and is learning to exploit IoT devices, generate multi-vector attacks with overwhelming waves of data, and using botnets to strike where the network is most insecure.

The SOAR approach secures the network by optimizing the ability to detect and respond to threats at the customer’s IoT network edge. We will also look at developing AI/SOAR quantifiable key performance indicators, explore how to reduce day-to-day workload through real time intelligence insights, introduce automation to the process, and explore other ways to prevent ransomware.

Oct 21 @ 11:50 AM ∷ Business ∷ Breakout Room 1

The 411 on Selling 24/7 SOC

Cameron Stone ∷ Solutions Advisor ∷ Blackpoint Cyber
Oct 21 @ 11:50 AM ∷ Breakout ∷ Breakout Room 2

Webroot Breakout

Oct 21 @ 11:50 AM ∷ Technical ∷ Breakout Room 3

Four Nines and Beyond: How To Deliver Truly Reliable Connectivity

Andrew Bagnato ∷ Sr. Director, MSP Partner Program ∷ Bigleaf

A second circuit, a faster connection, a different ISP. These are things you’ve already discussed and possibly implemented for your clients. However, they’re still experiencing lags, slowness, choppiness with their cloud apps, and even more downtime than they’d expect. They’re not alone. One in four MSPs report very frequent complaints and trouble tickets about slow Internet several times a month. So, what’s missing?

Let’s face it, you need a new superpower for your client’s digital transformation. Don’t dread receiving another difficult call about poor application performance. Join us to talk about what your clients really need in today’s cloud-forward world and learn how you can provide truly reliable internet connectivity for every application, every technology, every user, over any ISP.

After attending this session, participants will be able to:

  • Identify hidden connectivity pain
  • Use proven techniques for fixing “unfixable” connectivity problems
  • Calculate the ROI on connectivity investments
Oct 21 @ 11:50 AM ∷ Breakout ∷ Breakout Room 5

Protecting the Brainchild of Ray Tomlinson

Matt Scully ∷ Channel Chief ∷ Mailprotector

A look at corporate email usage in 2021 and how email security is no longer a luxury but a necessity. Matt explains the steps you need to protect your clients’ email environment and keep them compliant

Oct 21 @ 11:50 AM ∷ Breakout ∷ Breakout Room 6

Malwarebytes Breakout

12:00 PM
Oct 21 @ 12:20 PM ∷ Break ∷ Connect IT Lounge

Lunch

01:00 PM
Oct 21 @ 1:30 PM ∷ Main ∷ Main Stage

Staying Ahead of the Changing Attack Landscape with Zero Trust

Danny Jenkins ∷ CEO ∷ Threatlocker

The perimeter as we know it has disappeared, and cybercriminals are constantly finding new ways to evade EDR, antivirus, and other threat detection tools. This points to the need for a different approach: Zero Trust. During this session, you’ll learn how to implement a Zero Trust framework, unique approaches you can take based on your IT environment, and actionable steps you can take to effectively harden your environment against ransomware and zero-day exploits.

02:00 PM
Oct 21 @ 2:05 PM ∷ Security ∷ Breakout Room 1

Security First Workshop #3 Crisis Management Panel With Insight Partners

Nikki Parker ∷ SVP, Marketing & Communications ∷ Insight Partners
Oct 21 @ 2:05 PM ∷ Technical ∷ Breakout Room 2

Boost Efficiency Through Automated Documentation

Travis Brittain ∷ Sales Engineer ∷ IT Glue
BMS IT Glue
Oct 21 @ 2:05 PM ∷ Business ∷ Breakout Room 3

How To Run Successful MSP Events

Dan Tomaszewski ∷ VP of Channel Success ∷ Kaseya
Powered Services
Oct 21 @ 2:05 PM ∷ Security ∷ Breakout Room 4

Employee Security Training

More than 80% of all cyberattacks are phishing attacks. Bullphish ID is our Phishing simulation and Security awareness Platform which would empower your clients to mount a strong defense against cybercrime. It is a simple scalable, affordable tool that allow u to deliver effective security awareness training/ services to customers. To prevent your clients from falling into the phishing traps, we simulate real time attacks and turn them into phishing campaigns. We also have easy to understand, short, visually engaging training videos followed by the quizzes to keep them up to date on the latest attacks and verify the employee’s retention of the material. In this session, we will learn about how these phishing kits and training courses will assist in providing cybersecurity training to employees.

ID Agent
Oct 21 @ 2:05 PM ∷ Training ∷ Training Center 1

Passly Certified Administrator

This live expert-led class and accompanying interactive self-paced eLearning curriculum entails step-by-step instruction and video tutorials to set up and use Passly, develop a comprehensive understanding of the module, and implement best practice guidance to get the most out of your Passly investment. Test your knowledge and achieve a valuable industry credential with the certification exam.

Passly
Oct 21 @ 2:05 PM ∷ Training ∷ Training Center 2

Dark Web ID & BullPhish ID Certified Administrator

This live and virtual expert-led class combines two of our security certification programs and includes interactive self-paced eLearning curriculum for both.

With DarkWeb ID you will learn how to protect your customers from the risk of a costly data breach. Learn how to navigate the DarkWeb ID platform, dashboard, and reporting, and how to use the Live Data Search. Gain a comprehensive understanding of the module so you can identify, analyze, and proactively monitor for an organization’s compromised or stolen data.

With BullPhish ID you will learn the importance of frequent cybersecurity education through training courses and phishing simulation services. Learn how to set up BullPhish ID for your clients' active directory users, navigate the platform, and create and monitor Training & Awareness and Phishing Simulation campaigns, as well as how to apply best practice guidance.

ID Agent
Oct 21 @ 2:10 PM ∷ Security ∷ FIU Security Certification

FIU Cybersecurity Leadership & Strategy (CLS) Workshop 1: Conflict in Cyberspace

The first session will examine the nature of conflict in cyberspace. During this session, participants will explore the cybersecurity capacities and interests of geopolitical actors such as U.S., China, and Russia and discuss the changing identity of combatants in cyber conflict.

Oct 21 @ 2:50 PM ∷ Business ∷ Breakout Room 1

Building the Perfect Agreement

Dan Tomaszewski ∷ VP of Channel Success ∷ Kaseya
Powered Services
Oct 21 @ 2:50 PM ∷ Security ∷ Breakout Room 2

The Future of Ransomware

Manoj Srivastava ∷ Co-Founder ∷ Graphus
Graphus
Oct 21 @ 2:50 PM ∷ Technical ∷ Breakout Room 3

The Power of Structure, Workflow, and Checklist in IT Documentation

Travis Brittain ∷ Sales Engineer ∷ IT Glue
BMS IT Glue
Oct 21 @ 2:50 PM ∷ Security ∷ Breakout Room 4

Deconstructing the Attackers Playbook – Steps and Tactics Hackers Are Using To Compromise Your Network Based on Real World Scenarios

Billy Austin ∷ President & Co-Founder ∷ RocketCyber
RocketCyber
Oct 21 @ 2:50 PM ∷ Technical ∷ Breakout Room 5

How To Increase Profitability Throughout the Client Lifecycle

Mark Winter ∷ VP of Sales ∷ Kaseya
RapidFire Tools
Oct 21 @ 2:50 PM ∷ Business ∷ Breakout Room 6

How To Sell to Government and Education

Mike Semel ∷ CEO & Founder ∷ Semel Consulting

State and local governments, K-12 school districts, and colleges all have compliance requirements and are popular targets for ransomware attacks and data breaches. As publicly funded entities, their cybersecurity and compliance problems affect critical services and are often publicized in headlines that embarrass the organizational leaders. Mike Semel has supported local government agencies as an MSP and served as the Chief Information Officer (CIO) for a K-12 school district. Mike will share tricks he used to deal with the bureaucracies in government and education, and how he earned millions of dollars in profitable sales. Implement just a few of Mike’s tricks to earn big rewards.

Compliance Manager
03:00 PM
Oct 21 @ 3:35 PM ∷ Break ∷ Connect IT Lounge

Break

04:00 PM
Oct 21 @ 4:10 PM ∷ Security ∷ Breakout Room 1

Security Essentials 2 - MSP Protect

Vishal Dixit ∷ Product Marketing Contractor ∷ Kaseya
ID Agent
Oct 21 @ 4:10 PM ∷ Business ∷ Breakout Room 2

Picanomics: The New Math of Managed Services

Gary Pica ∷ President ∷ TruMethods

What if you could generate 50% more revenue with the same number of employees?

During this session, industry leader Gary Pica will share both macro and microeconomic principles driving the success of the top 10% of IT providers. The MSP industry has changed and so have key economic drivers. Top providers are enjoying profit margins that are 3 times the industry average. To achieve greater profitability, you need to have a command over the cost drivers and revenue levers.

During this session you will learn:

  • A framework that will guide you to higher profit margins
  • One number that will change your business
  • 3 key metrics that impact every MSP

You will learn to calculate the unrealized profitability locked inside your business and develop a plan to unlock it. If higher profitability is your priority you don’t want to miss what Gary has to say. Here is your chance to see how a top MSP approaches the business planning process. Learn a proven process that will increase your sales and profits.

TruMethods
Oct 21 @ 4:10 PM ∷ Business ∷ Breakout Room 3

Host Webinars That Generate Hot Leads

Dan Tomaszewski ∷ VP of Channel Success ∷ Kaseya
Powered Services
Oct 21 @ 4:10 PM ∷ Technical ∷ Breakout Room 4

Protecting Against Ransomware With Next Gen Patch Management

BMS VSA
Oct 21 @ 4:10 PM ∷ Technical ∷ Breakout Room 5

How To Get the Most Out of Compliance Manager - Workshop

Patrick Murphy ∷ Customer Success Manager ∷ Kaseya

Learn how to get the provide regular, on-going compliance assessments and services across multiple standards with Compliance Manager.

This session will focus on maximizing the efficiency and effectiveness of your compliance assessments in order to produce the most thorough documentation and remediation plans.

Compliance Manager
Oct 21 @ 4:10 PM ∷ Business ∷ Breakout Room 6

Flexibility (& Profitability!) With One BCDR Program To Rule Them All

Joe Noonan ∷ Vice President, Product Management and Marketing ∷ Unitrends
Unitrends
Oct 21 @ 4:10 PM ∷ Training ∷ Breakout Room 7

IT Glue Certified Administrator

Travis Brittain ∷ Sales Engineer ∷ IT Glue
IT Glue
Oct 21 @ 4:15 PM ∷ Training ∷ Training Center 1

Passly Certified Administrator

This live expert-led class and accompanying interactive self-paced eLearning curriculum entails step-by-step instruction and video tutorials to set up and use Passly, develop a comprehensive understanding of the module, and implement best practice guidance to get the most out of your Passly investment. Test your knowledge and achieve a valuable industry credential with the certification exam.

Passly
Oct 21 @ 4:15 PM ∷ Training ∷ Training Center 2

Dark Web ID & BullPhish ID Certified Administrator

This live and virtual expert-led class combines two of our security certification programs and includes interactive self-paced eLearning curriculum for both.

With DarkWeb ID you will learn how to protect your customers from the risk of a costly data breach. Learn how to navigate the DarkWeb ID platform, dashboard, and reporting, and how to use the Live Data Search. Gain a comprehensive understanding of the module so you can identify, analyze, and proactively monitor for an organization’s compromised or stolen data.

With BullPhish ID you will learn the importance of frequent cybersecurity education through training courses and phishing simulation services. Learn how to set up BullPhish ID for your clients' active directory users, navigate the platform, and create and monitor Training & Awareness and Phishing Simulation campaigns, as well as how to apply best practice guidance.

ID Agent
Oct 21 @ 4:15 PM ∷ Security ∷ FIU Security Certification

FIU Cybersecurity Leadership & Strategy (CLS) Workshop 2: Supply Chain Risk Management

The second session will focus on cyber supply chain risk management (C-SCRM). During this session, participants will explore emerging cyber threats to supply chains such as the insertion of malicious software and hardware and the theft of intellectual property. Participants will also explore processes to identify, assess, and mitigate risks associated with increasingly interconnected product and service supply chains.

Oct 21 @ 4:55 PM ∷ Business ∷ Breakout Room 1

How To Double Your Current MRR in 6 Months or Less

Chris Wiser ∷ 7 Figure MSP ∷ CEO

Join Chris Wiser as he shows you how using emotion and risk to sell $300+ per seat Cybersecurity MSP offers will change the conversation between you and your clients and prospects. If you have ever had a client fail to attend a quarterly business review or make a timely decision, come to the session and learn how to overcome those obstacles by using emotion, and how to stop losing deals due to price objections. Chris will also show you how to pivot the conversation and understand how cyber risk has changed everything for small business owners and how to leverage their emotions into logical decisions.

Oct 21 @ 4:55 PM ∷ Breakout ∷ Breakout Room 2

Demystifying Microsoft Azure for MSPs: How To Build a Successful Cloud Practice in Microsoft Azure

Joseph Landes ∷ Chief Revenue Officer ∷ Nerdio

In this session, you will learn the basics of building an MSP practice in Microsoft Azure with Nerdio. Nerdio is the definitive Azure solution for MSPs and will teach you everything you need to know to get started moving your first customer to Microsoft Azure including tips for making more money selling Microsoft Azure.

Oct 21 @ 4:55 PM ∷ Security ∷ Breakout Room 3

Is Shiny Object Syndrome Sabotaging Your Security Stack?

Corey Munson ∷ VP ∷ PC Matic

On a daily basis, cyber attacks of growing severity - expose a fundamental lack of cyber mindset in too many organizations; the failure of security platforms that promise protection and a severe neglect of even the most basic of cybersecurity best practices. And despite that, in 2021 and beyond organizations will continue to spend billions on the next big thing - all while failing to address the basics. In this session, we will discuss the best practices that are most frequently overlooked; how companies are falling victim to ‘shiny object syndrome’ and why security stacks can no longer be built on an ‘either/or’ proposition.

Oct 21 @ 4:55 PM ∷ Technical ∷ Breakout Room 4

Managed XDR: Delivering eXtended Detection and Response as a Service

Guy Cunningham ∷ SVP, Channel Sales ∷ Netsurion

Over the last decade we have seen the security technology market constantly splinter into smaller categories as emerging technology and user requirements lead to new solution sets. No surprise in that some of these solutions have grown into full blown markets (endpoint detection and response) while other’s have been absorbed into existing technology (user and entity behavior analytics).

Now you are confronted by a new solution known as XDR (eXtended Detection and Response) which closely mirrors EDR, NDR, and MDR. Are we reaching a point of saturation with ‘detection and response (DR)’ offerings? Or, have EDR, NDR, and MDR proven to be too narrow in their data collection and telemetry.

Join Netsurion’s Guy Cunningham (SVP, Channel Sales and Alliances) as he discusses:

  • What were the foundations for the rise in XDR
  • How does XDR compare to EDR, NDR, MDR, and SIEM
  • Will XDR survive as a technology/market? Or be absorbed into a larger market/technology set (similar to UEBA)?

Discover if XDR is here to stay and warrants investment, or it’s just another acronym in the ever-rotating market of security technology.

Oct 21 @ 4:55 PM ∷ Business ∷ Breakout Room 5

Building a Badass Culture, People and Processes

Stephen Spiegel ∷ CEO & Founder ∷ Crewhu

We believe the most successful companies have very strong CULTURE and the best PEOPLE and PROCESSES that differentiate them not tech stacks, because technology stacks can be duplicated. Learn how Crewhu can help you create a very strong culture, People and Processes that ultimately help you STAND OUT and GROW your business to new heights!

05:00 PM
Oct 21 @ 5:45 PM ∷ Break ∷ Exhibitor Hall

Exhibition Hours

07:00 PM
Oct 21 @ 7:00 PM ∷ Main ∷ MGM Pool

Rocktoberfest Party

October 22, 2021

07:00 AM
Oct 22 @ 7:00 AM ∷ Break ∷ Connect IT Lounge

Breakfast Featuring Rise & Shine: Backup Brunch (“Sponsored” by Unitrends)

08:00 AM
Oct 22 @ 8:45 AM ∷ Main ∷ Main Stage

Opening Remarks

09:00 AM
Oct 22 @ 9:00 AM ∷ Main ∷ Main Stage

Security Spotlight

Oct 22 @ 9:45 AM ∷ Main ∷ Main Stage

Future of Cybersecurity Panel - Hosted By IOTSSA

Robin Miller ∷ Director of Channel ∷ IOTSSA
10:00 AM
Oct 22 @ 10:15 AM ∷ Break ∷ Connect IT Lounge

Break

Oct 22 @ 10:50 AM ∷ Security ∷ FIU Security Certification

FIU Cybersecurity Leadership & Strategy (CLS) Workshop 3: Ransomware Resilience

The third session will examine growing cybersecurity threats associated with ransomware attacks. Participants will learn about the anatomy of ransomware attacks and best practices in building organization resilience.

Oct 22 @ 10:50 AM ∷ Main ∷ Main Stage

Huntress Keynote

11:00 AM
Oct 22 @ 11:25 AM ∷ Security ∷ Breakout Room 1

Compromised Credentials 101

Amelia Paro ∷ Channel Development Manager ∷ ID Agent
ID Agent
Oct 22 @ 11:25 AM ∷ Business ∷ Breakout Room 2

Tips for Consultative Selling

Corey O' Donnell ∷ VP Marketing ∷ Kaseya
Oct 22 @ 11:25 AM ∷ Technical ∷ Breakout Room 3

Vulnerability Scanning: How To Deploy, Run, and Optimize This Critical IT Security Step

Patrick Murphy ∷ Customer Success Manager ∷ Kaseya

Whether you are an MSP managing multiple client networks, or you’re responsible for IT Security within your own organization, regular network vulnerability scanning is a BASIC procedure recommended by virtually every IT security best practice framework. Yet many IT professionals don’t do it for all the wrong reasons. And those who do are and often overwhelmed by the scan alerts.

In this brief but technical presentation, RapidFire Tools vulnerability scanning product expert Patrick Murphy will deliver some best practices and helpful tips that will guide you in the use of VulScan to deliver a profitable Vulnerability Management service to every client, regardless of size or budget.

RapidFire Tools
Oct 22 @ 11:25 AM ∷ Security ∷ Breakout Room 5

Not a Matter of IF, But When - An MSP’s Guide To Recovering From A Cyber Attack

Naj Raza ∷ General Manager ∷ Unitrends MSP

Cyber threats are evolving and nobody is safe without a solid disaster recovery strategy and plan. Since the pandemic, cybercrime has increased by over 400% and cyber criminals have their sights set on MSPs. Not only have threat actors turned up the frequency, but the attacks themselves are more effective. Whether it is an end user clicking a phishing link, a zero-day attack or stolen credentials - are you prepared to respond and overcome?

Join Naj Raza, General Manager of Unitrends MSP, as he presents immediate steps you can take to protect your business and clients when dealing with today’s threat landscape. We will cover the following:

  • Cyber Threat Prevention Best Practices
  • The Necessity of an Incident Response Plan
  • How to Test and Certify your Recovery Posture
  • MSP Success Stories & More!
Unitrends
12:00 PM
Oct 22 @ 12:00 PM ∷ Break ∷ Exhibitor Hall

Last Call for Expo Hall

Oct 22 @ 12:15 PM ∷ Security ∷ Breakout Room 1

Secure Identity Access Management 101

BJ Bateman ∷ Product Owner ∷ Kaseya
ID Agent
Oct 22 @ 12:15 PM ∷ Business ∷ Breakout Room 2

Three Tricks To Optimize Ticket Resolution Time and Boost Productivity

Michelle Oo ∷ Solutions Specialist Director ∷ Kaseya
Mehul Patel ∷ Product Manager ∷ IT Glue
BMS IT Glue
Oct 22 @ 12:15 PM ∷ Breakout ∷ Breakout Room 3

Next Gen Executive Reporting

Paul Farr ∷ EVP, Chief Product & Marketing Officer ∷ Kaseya
VSA
Oct 22 @ 12:15 PM ∷ Security ∷ Breakout Room 4

Managed Detection and Response: The Need for a Modern Security Operations Center

Mike Puglia ∷ Chief Customer Marketing Officer ∷ Kaseya
RocketCyber
Oct 22 @ 12:15 PM ∷ Business ∷ Breakout Room 5

Learn How To Turn Cold Leads Into Warm Leads With a Podcast

Dan Tomaszewski ∷ VP of Channel Success ∷ Kaseya
Powered Services
Oct 22 @ 12:15 PM ∷ Training ∷ Training Center 1

Test Prep 1

Oct 22 @ 12:15 PM ∷ Training ∷ Training Center 2

Test Prep 2

Oct 22 @ 12:15 PM ∷ Training ∷ Training Center 3

Test Prep 3

01:00 PM
Oct 22 @ 1:00 PM ∷ Main ∷ Main Stage

Closing Remarks

Fred Voccola ∷ CEO ∷ Kaseya
Oct 22 @ 1:30 PM ∷ Testing ∷ Testing Center 1

Testing Center

Oct 22 @ 1:30 PM ∷ Testing ∷ Testing Center 2

Testing Center

Oct 22 @ 1:30 PM ∷ Security ∷ FIU Security Certification

FIU Cybersecurity Leadership & Strategy (CLS) Workshop 4: Cybersecurity Strategy & Incident Response

The fourth session will focus on the importance of cybersecurity strategy and incident response. Participants will explore pre-attack, attack, and post-attack cybersecurity strategies and examine prevailing approaches to response to cybersecurity breaches.