Nadir Merchant

Nadir Merchant ∷ CTO and GM ∷ IT Glue

Nadir Merchant

CTO and GM ∷ IT Glue

Nadir Merchant applies a unique set of talents as IT Glue’s General Manager & CTO, where he leads the product vision into reality. His history of technical leadership roles complements his enduring passion and keen eye for great customer experiences. Nadir joined IT Glue in 2016, initially as an engineering leader, and since that time his role has steadily expanded to also include all aspects of product conception, management, delivery, and evangelism.

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Nov 16 @ 2:45 PM ∷ Business ∷ Breakout Room C

Six Ways to Differentiate Your MSP, Starting Today

Nadir Merchant ∷ CTO and GM ∷ IT Glue

The MSP market is a competitive one. With the industry witnessing significant growth, more and more players are entering the market every year. As a result, many MSPs are left with a shrinking client base. Furthermore, modern-day customers have tight budgets and expect more from their MSPs.

Join us for the session to take concrete steps to differentiate yourself in the market. You will learn how to differentiate your MSP as we dive deep into these six areas: people and process, talent, tech stack, client collaboration, client communications, and marketing strategy.