Gary Pica is a pioneer in the managed services field. He has already built two top performing MSP’s. Today, Gary is the President of TruMethods, offering MSP training, peer groups, and software aimed at helping IT solution providers reach their full potential as MSPs. Managed Services Providers around the world utilize the TruMethods programs to transform their business results. Gary is considered the go-to expert for building a high performing MSP.
The Evolving Role of the VCIO
The term virtual CIO is commonly used but often misrepresented by MSPs. While many MSPs believe they are a trusted advisor to clients, in many cases their process and results say otherwise.
With the changing technology needs of an MSP’s target market, it’s never been more critical that MSPs not only deliver true high-value vCIO services, but evolve their process to meet the new standards clients demand in 2021.
Cybersecurity risks have accelerated cloud evolution, and greater technology dependence is forcing SMB’s to change their requirements of an MSP relationship. Gary Pica is considered the industry guru on developing an effective vCIO role. This session will change the way you look at customer relationships and set you on the right path to developing this critical role within your business.
Mastering the MSP Cybersecurity Sales Conversation
Security-as-a-Service is a major revenue opportunity for MSPs. As the global landscape continues to change, your clients are facing an increasingly complex environment with cyber-attacks and increasing compliance demands.
Join TruMethods President, Gary Pica to learn key tactics for building a successful cybersecurity practice.
During this session you will learn:
- How to adapt your sales messaging for the changing security landscape
- How to package and price your offering
- How to decide what to include in your service offering and what to sell separately
- Keys to selling the value of your security offering
Every MSP needs to address these new security requirements. If you want to build a security practice that increases recurring revenue sales and profitability, tune in for this session.