#CITEUROPE2021 Agenda

2021 Connect IT europe Agenda

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November 16, 2021

08:00 AM
Nov 16 @ 8:30 AM ∷ Break ∷ Exhibit Hall

Exhibit Hall Opens

09:00 AM
Nov 16 @ 9:00 AM ∷ Main ∷ Main Stage

Welcome & Opening Remarks

Ronan Kirby ∷ President & GM EMEA ∷ Kaseya
CJ Wimley ∷ President & Chief Customer Officer ∷ Kaseya
Nov 16 @ 9:15 AM ∷ Main ∷ Main Stage

CEO Keynote

Fred Voccola ∷ CEO ∷ Kaseya

Fred will use this session to talk about the state of the MSP industry, what this means for Kaseya and its different business units.

10:00 AM
Nov 16 @ 10:15 AM ∷ Main ∷ Main Stage

Product Strategy: The IT Complete Roadmap

Mike Puglia ∷ Chief Customer Marketing Officer ∷ Kaseya
11:00 AM
Nov 16 @ 11:00 AM ∷ Break ∷ Exhibit Hall

Morning Break - Visit Exhibit Hall

Nov 16 @ 11:30 AM ∷ Main ∷ Main Stage

Guest Mainstage Presentation

12:00 PM
Nov 16 @ 12:15 PM ∷ Security ∷ Breakout Room A

Business Email Compromise 101

Miles Walker ∷ Channel Development Manager ∷ Graphus

Business Email compromises are one of the most important issues that effect businesses today. Join Miles as he dives into the facts, the stories and looks at some practical ways to protect yourself, your business and your clients. He will do a deep dive on all things ‘phishing’ related and give you practical tools as well as real life examples of what cyber attackers are currently doing to businesses of all sizes. Join us!

ID Agent
Nov 16 @ 12:15 PM ∷ Technical ∷ Breakout Room B

Vulnerability Management-as-a-Service: Increase Security & Profits at the Same Time

Mark Winter ∷ VP of Sales ∷ Kaseya

Every MSP knows that network vulnerability scanning is a basic and necessary component of any comprehensive IT security service. But surveys confirm that half of MSPs don’t do it – and those who do, cherry pick which clients get scanned based on their size and/or regulatory requirements. The high cost of scanning is given as the primary reason for limiting scans, coupled with the MSPs’ inability to get clients to pay for a scanning service.

In this ground-breaking session RapidFire Tools VP of Products Mark Winter presents a sure-fire go-to-market strategy for MSPs to deliver a profitable portfolio of Vulnerability Management-as-a-Service (V-MaaS) offerings using VulScan. He will show you to Package, Price, Position and Sell your own branded V-MaaS services to every single client, regardless of size or budget.

RapidFire Tools
Nov 16 @ 12:15 PM ∷ Product Update ∷ Breakout Room C

Powered Services Pro 101: Supercharge MRR Growth

Dan Tomaszewski ∷ VP of Channel Success ∷ Kaseya
Powered Services
01:00 PM
Nov 16 @ 1:00 PM ∷ Break ∷ Exhibitor Hall

Lunch

02:00 PM
Nov 16 @ 2:00 PM ∷ Security ∷ Breakout Room A

Employee Security Training

More than 80% of all cyberattacks are phishing attacks. Bullphish ID is our Phishing simulation and Security awareness Platform which would empower your clients to mount a strong defense against cybercrime. It is a simple scalable, affordable tool that allow u to deliver effective security awareness training/ services to customers. To prevent your clients from falling into the phishing traps, we simulate real time attacks and turn them into phishing campaigns. We also have easy to understand, short, visually engaging training videos followed by the quizzes to keep them up to date on the latest attacks and verify the employee’s retention of the material. In this session, we will learn about how these phishing kits and training courses will assist in providing cybersecurity training to employees.

ID Agent
Nov 16 @ 2:00 PM ∷ Technical ∷ Breakout Room B

Boost Efficiency Through Automated Documentation

Travis Brittain ∷ Sales Engineer ∷ IT Glue
BMS IT Glue
Nov 16 @ 2:00 PM ∷ Business ∷ Breakout Room C

The Evolving Role of the VCIO

Gary Pica ∷ President ∷ TruMethods

The term virtual CIO is commonly used but often misrepresented by MSPs. While many MSPs believe they are a trusted advisor to clients, in many cases their process and results say otherwise.

With the changing technology needs of an MSP’s target market, it’s never been more critical that MSPs not only deliver true high-value vCIO services, but evolve their process to meet the new standards clients demand in 2021.

Cybersecurity risks have accelerated cloud evolution, and greater technology dependence is forcing SMB’s to change their requirements of an MSP relationship. Gary Pica is considered the industry guru on developing an effective vCIO role. This session will change the way you look at customer relationships and set you on the right path to developing this critical role within your business.

TruMethods
Nov 16 @ 2:45 PM ∷ Security ∷ Breakout Room A

The Future of Ransomware

Graphus
Nov 16 @ 2:45 PM ∷ Technical ∷ Breakout Room B

Protecting Against Ransomware With Next Gen Patch Management

BMS VSA
Nov 16 @ 2:45 PM ∷ Business ∷ Breakout Room C

Six Ways to Differentiate Your MSP, Starting Today

Nadir Merchant ∷ CTO and GM ∷ IT Glue

The MSP market is a competitive one. With the industry witnessing significant growth, more and more players are entering the market every year. As a result, many MSPs are left with a shrinking client base. Furthermore, modern-day customers have tight budgets and expect more from their MSPs.

Join us for the session to take concrete steps to differentiate yourself in the market. You will learn how to differentiate your MSP as we dive deep into these six areas: people and process, talent, tech stack, client collaboration, client communications, and marketing strategy.

BMS IT Glue
03:00 PM
Nov 16 @ 3:30 PM ∷ Break ∷ Exhibit Hall

Afternoon Break - Visit Exhibit Hall

04:00 PM
Nov 16 @ 4:00 PM ∷ Security ∷ Breakout Room A

Deconstructing the Attackers Playbook – Steps and Tactics Hackers Are Using To Compromise Your Network Based on Real World Scenarios

Billy Austin ∷ VP Security Solutions ∷ RocketCyber
RocketCyber
Nov 16 @ 4:00 PM ∷ Security ∷ Breakout Room B

Secure Identity Access Management 101

BJ Bateman ∷ Product Owner ∷ Kaseya
ID Agent
Nov 16 @ 4:00 PM ∷ Business ∷ Breakout Room C

Mark Copeman Session

Mark Copeman ∷ Author & Entrepreneur ∷ helpdeskhabits.com
Nov 16 @ 4:45 PM ∷ Main ∷ Main Stage

Day One Recap

November 17, 2021

08:00 AM
Nov 17 @ 8:30 AM ∷ Break ∷ Exhibit Hall

Exhibit Hall Opens

09:00 AM
Nov 17 @ 9:00 AM ∷ Main ∷ Mainstage

Welcome to Day Two

Ronan Kirby ∷ President & GM EMEA ∷ Kaseya
CJ Wimley ∷ President & Chief Customer Officer ∷ Kaseya
Nov 17 @ 9:15 AM ∷ Main ∷ Mainstage

The Human Element of Security: How To Become a People Hacker

Jenny Radcliffe ∷ People Hacker

How to Become a People Hacker. From an early age, locked doors, high fences, and the secrets kept by businesses, buildings and people, fascinated Jenny Radcliffe. She has spent a lifetime learning how to use the “human element” to gain access to the buildings, data and information. This talk is an anecdote-ridden roller coaster of a tale which takes the audience from the mean streets of Liverpool in the 1980’s to the square mile of London’s financial district and beyond. Jenny shares her journey from breaching zoos, offices, theme parks, banks and football matches, to helping respected businesses and organisations protect themselves from the threat of malicious “people hackers.” Expect to takeaway high-ROI insights on reading social cues, protecting against exploitation, lie detection and negotiation techniques, and thinking about social intelligence in an entirely new way.

10:00 AM
Nov 17 @ 10:15 AM ∷ Main ∷ Main Stage

The Future of RMM

Mike Puglia ∷ Chief Customer Marketing Officer ∷ Kaseya
11:00 AM
Nov 17 @ 11:00 AM ∷ Break ∷ Exhibit Hall

Morning Break - Visit Exhibit Hall

Nov 17 @ 11:30 AM ∷ Main ∷ Mainstage

Guest Speaker

12:00 PM
Nov 17 @ 12:15 PM ∷ Security ∷ Breakout Room A

Not a Matter of IF, But When - An MSP’s Guide To Recovering From A Cyber Attack

Naj Raza ∷ Product Executive ∷ Unitrends

Cyber threats are evolving and nobody is safe without a solid disaster recovery strategy and plan. Since the pandemic, cybercrime has increased by over 400% and cyber criminals have their sights set on MSPs. Not only have threat actors turned up the frequency, but the attacks themselves are more effective. Whether it is an end user clicking a phishing link, a zero-day attack or stolen credentials - are you prepared to respond and overcome?

Join Naj Raza, General Manager of Unitrends MSP, as he presents immediate steps you can take to protect your business and clients when dealing with today’s threat landscape. We will cover the following:

  • Cyber Threat Prevention Best Practices
  • The Necessity of an Incident Response Plan
  • How to Test and Certify your Recovery Posture
  • MSP Success Stories & More!
Unitrends
Nov 17 @ 12:15 PM ∷ Technical ∷ Breakout Room B

Sup up Your Service Desk by Streamlining Your Technicians’ Workflow

Michelle Oo ∷ Product Manager, BMS ∷ Kaseya

A service desk is the frontline for support and the heart of a streamlined and productive IT operation. Handling service desk in isolation can impact your productivity and profitability.

During this session, we will share tips on how to service more clients with the same amount of resources with seamless workflow integrations. In particular, we will discuss the workflow integration between your IT Documentation, RMM, and PSA.

BMS IT Glue
Nov 17 @ 12:15 PM ∷ Business ∷ Breakout Room C

Tips for Consultative Selling

Corey O' Donnell ∷ VP Marketing ∷ Kaseya
01:00 PM
Nov 17 @ 1:00 PM ∷ Break ∷ Exhibit Hall

Lunch

02:00 PM
Nov 17 @ 2:00 PM ∷ Technical ∷ Breakout Room B

Unified BCDR Why Backup Is No Longer Enough

Joe Noonan ∷ Vice President, Product Management and Marketing ∷ Unitrends

Data is the lifeblood of business but now lives in more places than ever before, is time-consuming to manage, and is under daily attack from cybercriminals and clumsy employees.

To address these challenges, you need a solution that can address all workloads, adds immutability safeguards against cybercrime and human error, injects automation and artificial intelligence to simplify complex system, and empowers your team to work on more important projects that moves your business forward.

  • What is Unified BCDR
  • How organizations can benefit from automation
  • How cyberthreats have evolved and how to keep ahead
Spanning Unitrends
Nov 17 @ 2:45 PM ∷ Security ∷ Breakout Room B

Security Essentials 1

ID Agent
Nov 17 @ 2:45 PM ∷ Business ∷ Breakout Room C

Mastering the MSP Cybersecurity Sales Conversation

Gary Pica ∷ President ∷ TruMethods

Security-as-a-Service is a major revenue opportunity for MSPs. As the global landscape continues to change, your clients are facing an increasingly complex environment with cyber-attacks and increasing compliance demands.

Join TruMethods President, Gary Pica to learn key tactics for building a successful cybersecurity practice.

During this session you will learn:

  • How to adapt your sales messaging for the changing security landscape
  • How to package and price your offering
  • How to decide what to include in your service offering and what to sell separately
  • Keys to selling the value of your security offering

Every MSP needs to address these new security requirements. If you want to build a security practice that increases recurring revenue sales and profitability, tune in for this session.

TruMethods
03:00 PM
Nov 17 @ 3:35 PM ∷ Break ∷ Exhibit Hall

Afternoon Break - Visit Exhibit Hall

04:00 PM
Nov 17 @ 4:00 PM ∷ Security ∷ Breakout Room A

Security Essentials 2 - MSP Protect

Vishal Dixit ∷ VP of Engineering, Security Suite & Co-Founder ∷ Graphus
ID Agent
Nov 17 @ 4:00 PM ∷ Business ∷ Breakout Room B

Flexibility (& Profitability!) With One BCDR Program To Rule Them All

Joe Noonan ∷ Vice President, Product Management and Marketing ∷ Unitrends
Unitrends
Nov 17 @ 4:00 PM ∷ Business ∷ Breakout Room C

Learn How To Turn Cold Leads Into Warm Leads With a Podcast

Dan Tomaszewski ∷ VP of Channel Success ∷ Kaseya
Powered Services
Nov 17 @ 4:45 PM ∷ Main ∷ Main Stage

Closing Remarks + Giveaway Announcements

Ronan Kirby ∷ President & GM EMEA ∷ Kaseya